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The marketing pathway will help you to develop techniques in marketing and advertising your business. The 6 courses will cover how to create social media advertisements and list products online, how to differentiate your business from your competitors, and how to build a simple website to reach your target audience.

Note: Each course will open in a new tab. When you have finished a course, return here to start the next one.

HP LIFE
Intermediate
5 hours
English
Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers. In this course you will learn how to: - Create a variety of social media marketing campaigns - Create a Facebook ad targeted to your customers
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Explore how you can differentiate your business from your competitors' businesses. Learn how to search the Internet more effectively. In this course you will learn how to: - Assess your business’s strengths and weaknesses. - Examine the strengths and weaknesses of your competitors' businesses. - Conduct an effective Internet search for information about your competitors' businesses.
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Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience. In this course you will learn how to: - Craft questions to learn more about your customers - Create an online survey to gather information about your customers
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Learn how to maximize the use of selling online in your business. Learn how to create effectively put together online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements. In this course you will learn how to: - Create effective titles, descriptions, and photographs for your online product listing - Improve your products’ photographs using photo-editing software
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Learn how to build a user-friendly website that meets your business goals and effectively reaches your target audience. Learn how to use a web tool to create a website. In this course you will learn how to: - Create a user-friendly website that meets your business goals and effectively reaches your target audience - Use online web design software to create a website for your business
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Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.  In this course you will learn how to: - Understand the difference between the benefits and features of your products or services and effectively promote them to your target market - Use online templates to create a flyer for your business.
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