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This learning pathway introduces you to key digital skills related to IT, websites, email and social media that will help you run an effective business. It includes the following six courses:

  • IT for business success
  • Business communications
  • Effective business websites
  • Business email
  • Selling online
  • Social media marketing.

Note: Each course will open in a new tab. When you have finished a course, return here to start the next one.

6 hours
In this course you will learn how to: - Determine the types of technology solutions that best address your business goals - Decide the best way to implement a technology solution given the circumstances of your particular business
Learn the importance of business communications and a simple framework you can use to improve your business communication skills. In this course you will learn how to: - Identify the characteristics of effective business communication - Identify success factors for effective communication - Identify and analyze the target audience - Use communication mediums to effectively convey messages.
In this course you will learn how to: - Create a user-friendly website that meets your business goals and effectively reaches your target audience - Use online web design software to create a website for your business.
Explore how to create professional and appropriate business emails for any situation. In this course you will learn how to: - Recognize the dos and don’ts of business email - Address an email - Add an attachment to an email - Create an email signature.
Explore how to gather and access key information about your customers, potential customers, suppliers, and other contacts. In this course you will learn how to: - Record important information about your business contacts - Create new contacts in a contact management system - Search for contacts in a contact management system.
Learn how to maximize the use of selling online in your business. Learn how to create online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements. In this course you will learn how to: - Create effective titles, descriptions, and photographs for your online product listing - Improve your products’ photographs using photo-editing software.
Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers. In this course you will learn how to: - Create a variety of social media marketing campaigns - Create a Facebook ad targeted to your customers.
Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey. In this course you will learn how to: - Decide what type of chart to use to present your data effectively - Use spreadsheet software to create charts and graphs.